For Elder Care Businesses

Your business is already in the network

We built Heritage Care Network to help families in your community find trusted elder care providers — and we've already included your practice based on your reputation and standing. Claiming your listing takes five minutes and costs nothing.

 Claim your existing listing

73 Million

Americans will be 65 or older by 2030 — the entire Baby Boomer generation crossing retirement age simultaneously. The families searching for your services have never been more numerous.

$730 Billion

The projected US long-term care market by 2030, growing at 7.71% CAGR. The practices that invest in visibility now will capture a disproportionate share of that growth.

Individually vetted listings
42 elder care categories
Exclusive curated communities
Free for families to use
Updated regularly

CLAIM YOUR LISTING

From invisible to irresistible

The families using Heritage Care Network are in the middle of one of the most significant decisions of their lives. They are researching care for an ageing parent, arranging legal affairs, managing a health condition that doesn't wait for business hours.

"They are not browsing. They are deciding. And they are looking for a practice they can trust."

An unclaimed listing does not stand out amongst all the other competitors in your city. A claimed  * VERIFIED LISTING * draws the eye to your business when it has the Heritage Care Network seal of approval attached to it.

An unclaimed does not tell the viewer anything about you. A claimed  * VERIFIED LISTING * — with your story, your services, and all your contact details displayed — tells them everything they need to pick up the phone. The firms that claim early are the ones families call first. Every day your listing sits unclaimed is a day a family in your community chose someone else.

before - unclaimed

Your address is there. Your story isn't.

An unclaimed listing shows your basic details and a generic contact form. No description. No services. All inquiries are routed through us.

after - claimed

Everything a family needs to choose you.

A claimed listing tells your full story — your services, your credentials, your Google profile link, and all your contact details so prospect can reach you directly. This is what converts a search into a call.

When you claim your listing, you unlock

Your full business description

Tell families who you are, what you offer, and why you're the right choice — in your own words. This is your first impression for every family that finds you here.

Map Directions

Families searching can click the Get Directions button on your listing on mobile and be taken straight to Google maps and navigate to you instantly. Local visibility that puts you front of mind when geography matters most.

Direct contact details

Phone, email, website, and social links — all visible and clickable. Families can reach you directly from your profile, without going back to Google.


Direct enquiries from families

Families who find your profile can contact you directly — not through the non-verified form, but with a clear route to your practice. High-intent leads, not tyre-kickers.

Your Google Business Profile

A compelling narrative drawn from your real patient reviews — automatically generated and displayed on your profile. Your reputation, doing the work for you.

The HCN Verified badge and Seal Of Approval

A visible signal that your practice has been reviewed and approved by Heritage Care Network — a mark of quality that an unfiltered Google result simply cannot provide.

All of this is completely free. Claiming your listing carries no cost and no obligation. We offer enhanced listing options for practices that want to stand out further — but the full claimed profile above is yours at no charge.

Get Your Profile Live

Let's get your listing working for you

Fill in the form and we'll be in touch within one business day to walk you through claiming your listing and making sure your profile represents your practice at its best.

We'll handle the setup. You just tell us about your practice.

  • No cost — claiming and maintaining your listing is completely free
  • No obligation — there's nothing to sign and nothing to commit to
  • No technical knowledge required — we handle everything
  • Live within one business day of our conversation

Join the Network

Not listed yet?
Apply to join

Heritage Care Network covers 20 categories of elder care across our launch communities. If your practice serves older Americans and their families, and your standards match ours, we'd like to include you.

We review every application before a listing goes live — because the families using this directory deserve a network they can trust.

  • Your business operates within one of our covered communities
  • You serve older Americans and their families
  • Your Google rating and community standing reflect the quality we expect
  • You're committed to the families you serve — not just the transaction